Monday, 5 September 2011

Lord Sugar - "What You See is What You Get"

Just finished reading Lord Sugar - "What You See is What You Get" - Lord Sugar is a little like Marmite I suppose, you either love him or hate him, but whichever it is his amazing rise from humble background to fast growing multi-million pounds businesses, with a venture into football, politics and then TV means he is a personality most of us have come across at some point in his career.

One certainly gets an idea of the gutsy approach which took him to his heights, and sometimes cost but the insight into the "Amstrad philosophy" which capitalises on a concept quickly and economically was fascinating as Sugar describes the colourful dealings with suppliers in the Far East. A simple businessman's perspective on becoming a PLC, dealing with big accountancy and legal firms is also very interesting.

The fall of Amstrad in the PC world, the diversion into Football and the numerous encounters with the legal system all complete a picture that many will only have picked up fragments on over the years.

No comments:

Post a Comment